Additional Marketing Catalog Information

Marketing (MKTG) and Business Law (BLAW) Undergraduate Programs

462 CENTENNIAL HALL/(320) 308-2057

Programs at a Glance

Degree programs

BS – Marketing
Minor – Marketing
Minor (BES) – Marketing
Minor – General Business

Program admission and performance requirements

Admission – Herberger Business School

2.65 GPA or higher overall
completion of 45 credits, including HBS 111, ENGL 191, CMST 192, MATH 196 and ACCT 291
grade of “C” or better in MATH 196, ACCT 291 and IS 242
enrollment in or completion of ACCT 292, BLAW 235, ECON 205, ECON 206 and IS 242
grade of “C” or better in an introductory computing course

Academic Standing – Herberger Business School

2.00 GPA or higher overall

University minimum requirements for bachelor’s degrees

120 credits
40 credits in Liberal Education
45 credits in upper-division (300-400) courses
30 credits in residence at SCSU
2.00 GPA overall, in major, and in minor (departments may set higher standards)

(See this section and the section on the Herberger Business School for more information.)

Chairperson: Dennis Bristow
Faculty: Asquith, Bristow, DeJong, Gulati, G. Harris, J. Johnson, W. Johnson, Kellerman, Klemz, J. Kurtz, Lange, Lee, Oyedele, Schneider, Thomsen

The marketing major is designed to develop skills and insights relating to strategies and activities for careers in marketing. The marketing student will explore such areas as product planning and management, distribution, marketing research, retailing, advertising and promotion, consumer behavior, sales and sales management, customer services and satisfaction, and global marketing. Each of these areas offers professional career opportunities for the graduate.

Bachelor of Science

Major
A major in marketing includes the business core plus the following program:

Marketing Major (27)
21 required credits: MKTG 321, 322, 402, 403, 404, 415, BLAW 433.

Six elective credits selected from upper division MKTG courses. With approval of adviser, 3 credits of non-MKTG courses may be used as part of the 6 elective credits. Up to 3 credits for MKTG 344 or 444 may be used as elective credits.

Students will meet the Upper Division Writing Requirement by successful completion of MKTG 404.

Marketing minor - for Nonbusiness Majors and/or Bachelor of Elective Studies Students (24)
Required: ACCT 291; BLAW 235; MGMT 301; MKTG 320
Marketing electives: 12 elective credits from 300/400 level MKTG or BLAW courses.

Marketing minor - for Business Majors (15)
Required: MKTG 321, 322
Marketing electives: 9 credits from 300/400 level MKTG/BLAW courses.

The marketing minors can be used in numerous ways to enhance students' educational experience. These minors are especially appropriate for students who wish to enhance career preparation skills in general marketing (see MKTG 402, 403 and 404), advertising management (see MKTG 403, 414), international marketing (see MKTG 416, 417 and 418), retail and services marketing (see MKTG 411 and 419), or sales and sales management (see MKTG 403, 415 and 419).

General Business Minor - for Nonbusiness Majors and/or Bachelor of Elective Studies Students (24)
Required: ACCT 291; BLAW 235; MGMT 301; MKTG 320; and complete option 1 or 2 below.
Option 1: MKTG 100 and 9 elective credits from 300/400 level
Herberger Business School courses (no more than 6 credits from any one of the following eight areas: (1) accounting; (2) information systems; (3) business law; (4) finance; (5) insurance; (6) management; (7) marketing; (8) real estate.
Option 2: 12 elective credits from 300/400 level Herberger Business School courses (no more than 6 credits from any one of the following eight areas: 1) accounting; 2) information systems; 3) business law; 4) finance; 5) insurance; 6) management; 7) marketing; 8) real estate.

Notes: