Marketing (MKTG) and Business Law (BLAW) Undergraduate Programs

462 CENTENNIAL HALL/(320) 308-2057

Chairperson: Thomas Zupanc
Faculty: Asquith, Bristow, Calhoun, DeJong, Gulati, J. Johnson, W. Johnson, Kellerman, Klemz, Kramer, J. Kurtz, Lee, Schneider, Schuler, Sleeper, Thomsen, Walter, Ziebell, Zupanc

The marketing major is designed to develop skills and insights relating to strategies and activities for careers in marketing. The marketing student will explore such areas as product planning and management, distribution, marketing research, retailing, advertising and promotion, consumer behavior, sales and sales management, customer services and satisfaction, and global marketing. Each of these areas offers professional career opportunities for the graduate.

The general business major is intended for students who prefer a diversified business background without extensive concentration in any single field. It is intentionally designed to give the student maximum flexibility in course selection and to equip its graduates with "multi-career adaptability." Students interested in pursuing a career with a large corporation, government or their own business are provided with an in-depth exposure to several disciplines. The general nature of the major also makes it appropriate for students planning to enter law school. Flexibility is accomplished by permitting advanced work in at least three of the following areas: (1) accounting; (2) business computer information systems; (3) business law; (4) finance; (5) insurance; (6) management; (7) marketing; (8) real estate; and (9) economics and/or other departments outside the College of Business.

Bachelor of Science

Majors
A major in marketing or general business includes the business core plus one of the following programs:

Marketing Major (30)
24 required credits: MKTG 321, 322, 402, 403, 404, 415, 429, BLAW 433.

Six elective credits selected from upper division MKTG courses. With approval of adviser, 3 credits of non-MKTG courses may be used as part of the 6 elective credits. Up to 3 credits for MKTG 444 may be used as elective credits.

General Business Major (27)
(This program is being suspended)
27 credits of business and related electives from 300/400-level courses; students must select courses from at least three of the following nine areas, with the number of credits in any one area not to exceed the stated limits: Accounting (12 credits max); Business Computer Information Systems (12 credits max); Business Law (12 credits max); Finance (12 credits max); Insurance (12 credits max); Management (12 credits max); Marketing (12 credits max); Real Estate (12 credits max); Economics and/or other departments outside the College of Business (3 credits max).

Marketing minor - for Nonbusiness Majors and/or Bachelor of Elective Studies Students (24)
Required: ACCT 201 (or 291); BLAW 235; MGMT 301; MKTG 320
Marketing electives: 12 elective credits from 300/400 level MKTG or BLAW courses.

Marketing minor - for Business Majors (15)
Required: MKTG 321, 322
Marketing electives: 9 credits from 300/400 level MKTG/BLAW courses.

The marketing minors can be used in numerous ways to enhance students' educational experience. These minors are especially appropriate for students who wish to enhance career preparation skills in general marketing (see MKTG 402, 403 and 404), advertising management (see MKTG 403, 414), international marketing (see MKTG 416, 417 and 418), retail and services marketing (see MKTG 411 and 419), or sales and sales management (see MKTG 403, 415 and 419).

General Business Minor - for Nonbusiness Majors and/or Bachelor of Elective Studies Students (24)
Required: ACCT 201 (or 291); BLAW 235; MGMT 301; MKTG 320; and complete option 1 or 2 below.
Option 1: MKTG 100 and 9 elective credits from 300/400 level
College of Business courses (no more than 6 credits from any one of the following eight areas: (1) accounting; (2) business computer information systems; (3) business law; (4) finance; (5) insurance; (6) management; (7) marketing; (8) real estate.
Option 2: 12 elective credits from 300/400 level College of Business courses (no more than 6 credits from any one of the following eight areas: 1) accounting; 2) business computer information systems; 3) business law; 4) finance; 5) insurance; 6) management; 7) marketing; 8) real estate.

Notes:

1. Non-business majors who choose to minor in business may take no more than 30 credits of their total university course work in the College of Business.
2. All MKTG courses include a written communication component.
3. Selected marketing and general business courses are an integral part of the international business programs described in this catalog.
4. Only students admitted to a business major or minor program and who have completed 60 semester credits (junior standing) may enroll in 300- and 400-level courses. MKTG Department permission required for all other students.
5. Business students should consult their adviser before enrolling in MKTG 100, 200, and BLAW 230 and other lower division business courses due to the 50% rule.