Marketing and Business Law (MKTG) Graduate Course Descriptions
MKTG 502. Product and Price Management.
Product and price management in marketing decision-making; new product development; product/brand management: pricing policies. Prereq.: 320. 3 credits F, S, SUM.
MKTG 503. Principles of Promotion.
Principles of advertising, sales promotion, personal selling, and direct marketing. Prereq.: 320 and 321. 3 credits F, S, SUM.
MKTG 504. Distribution Management.
Movement of products and services from producer to consumer; channels of distribution; logistics. Prereq.: 320. 3 credits F, S, SUM.
MKTG 513. Business Marketing Management.
Business-to-business marketing; organizational buyer behavior and management strategies. Prereq.: 320. 3 credits SUM.
MKTG 514. Promotion Management
Promotion policies and practices in campaign planning, media selection, client-agency relationships, research and testing; creation of a promotional campaign. Prereq.: 320, 403 and permission of department. 3 credits S.
MKTG 515. Professional Selling.
Personal selling from an analytical and decision-making perspective. Prereq.: 320. 3 credits F, S, SUM.
MKTG 516. Global Marketing Strategy.
The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational marketing activities; characteristics and structure of international markets. Prereq.: 320. 3 credits F, S.
MKTG 517. Global Promotional Strategies.
Promotional strategies in the international marketplace, including advertising, personal selling, and sales promotion. Prereq.: 320. 3 credits DEMAND.
MKTG 518. International Business Seminar.
Capstone course for international business programs. Problems faced by international businesses; policy and decision-making processes in the global environment. Prereq.: 320 and 416/516; MGMT 470/570. 3 credits S, ALT.
MKTG 519. Marketing of Services.
Marketing profit and non-profit services. Differences between services and physical goods. Internal and external marketing issues. Prereq.: 320. 3 credits F, S, SUM.
MKTG 520. Electronic Marketing.
Identifying marketing opportunities on the Internet; creating online marketing programs; electronic advertising, retailing and commerce. Prereq.: 320. 3 credits F, S.
MKTG 525. Seminar in Sales Management
Activities involved in managing a sales force; sales manager's decision-making with respect to formulation, implementation, and evaluation of sales programs; case emphasis. Prereq.: 320, 415. 3 credits F, S.
MKTG 598. Business Consulting.
Teams of students work as consultants to area businesses and non-profit organizations to diagnose and solve actual business problems. Written and oral presentation required. Prereq.: 320; ACCT 292; BCIS 240, 241; FIRE 371; MGMT 301; and permission of department. 3 credits F, S.
Marketing and Business Law (MKTG) Courses for Graduate Students Only
MKTG 605. Business Seminar-Marketing.
Selected topics related to marketing theory and/or practice; specific topic selected for each offering. 3 credits DEMAND.
MKTG 626. Reading in Marketing.
Special readings in a subject area identified by the student and instructor. Permission of department. 1-3 credits DEMAND.
MKTG 633. Business Case Analysis.
Independent graduate level research culminating in a written and/or oral presentation. 1-3 credits DEMAND.
