Marketing and Business Law (MKTG) Undergraduate Course Descriptions
+MKTG 100. Contemporary Business Concepts
Comprehensive examination of the major activities of business, contemporary issues, trends and challenges of the business environment in today's global and changing society. 3 Cr. F.
+MKTG 200. Principles of Entrepreneurship
Entrepreneurship and intrapreneurship; planning, initiating, and developing ventures for business, the arts, science/technology, and related fields. 3 Cr. F.
MKTG 320. Introduction to Marketing
Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces. 3 Cr. F, S, SUM.
MKTG 321. Buyer Behavior
Consumer and organizational buying behavior; psychological, economic, and socio-cultural theories as they relate to buying decisions. Prereq.: 320. 3 Cr. F, S, SUM.
MKTG 322. Marketing Information and Research
Research as an aid to decision-making in marketing management; research methods: market surveys and experiments; interpreting, reporting, and using research results; competitive intelligence. Prereq.: 320 and BCIS 242. 3 Cr. F, S, SUM.
MKTG 333. Business Communication Strategies
Advanced business report writing; analysis and interpretation of business communications. 3 Cr. F, S, SUM.
MKTG 428. Marketing/General Business Seminar
Issues in marketing or general business: Specific topic selected for each offering. May be repeated for a maximum of 6 credits. Prereq.: 320 or permission or department. 3 Cr. ALT.
MKTG 429. Marketing Strategies
Marketing strategy development and decision-making. Open only to Marketing majors. Must be taken in the student's last semester. A student should have completed a minimum of 105 credits to enroll in this course. Prereq.: 320, 321, 322. 3 Cr. F, S, SUM.
MKTG 444. Internship
Participation in a full-time paid position with a cooperating business, governmental, or civic organization whose program has been approved in advance by the department in which the student has an approved major. Credits are provided upon completion of all requirements, of which 3 credits apply as electives in the major program and any additional credits apply as university electives for graduation. Permission of department. 3-12 Cr. F, S, SUM.
Marketing and Business Law (MKTG) Courses for Advanced Undergraduate and Graduate Students
MKTG 402/502. Product and Price Management
Product and price management in marketing decision-making; new product development; product/brand management: pricing policies. Prereq.: 320. 3 Cr. F, S, SUM.
MKTG 403/503. Principles of Promotion
Principles of advertising, sales promotion, personal selling, and direct marketing. Prereq.: 320, 321. 3 Cr. F, S, SUM.
MKTG 404/504. Distribution Management
Movement of products and services from producer to consumer; channels of distribution; logistics. Prereq.: 320. 3 Cr. F, S, SUM.
MKTG 411/511. Retail Management
Strategic retail management decisions regarding pricing, promotion, merchandising, site location, store planning and design, and personnel. Prereq.: 320. 3 Cr. F.
MKTG 413/513. Business Marketing Management
Business-to-business marketing; organizational buyer behavior and management strategies. Prereq.: 320. 3 Cr. SUM.
MKTG 414/514. Promotion Management
Promotion policies and practices in campaign planning, media selection, client-agency relationships, research and testing; creation of a promotional campaign. Prereq.: 320 and 403, and permission of department. 3 Cr. S.
MKTG 415/515. Professional Selling
Personal selling from an analytical and decision-making perspective. Prereq.: 320. 3 Cr. F, S, SUM.
MKTG 416/516. Global Marketing Strategy
The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational marketing activities; characteristics and structure of international markets. Completion of this course wiht a "C" or better fulfills the upper division writing requirements for the international business major. Prereq.: 320. 3 Cr. F, S.
MKTG 418/518. International Business Seminar
Capstone course for international business programs. Problems faced by international businesses; policy and decision-making processes in the global environment. Prereq.: 320 and 416; MGMT 470. 3 Cr. S, ALT.
MKTG 419/519. Marketing of Services
Marketing profit and non-profit services. Differences between services and physical goods. Internal and external marketing issues. Prereq.: 320. 3 Cr. F, S, SUM.
MKTG 420/520. Electronic Marketing
Identifying marketing opportunities on the Internet; creating on-line marketing programs; electronic advertising, retailing and commerce. Prereq.: 320. 3 Cr. F, S.
MKTG 425/525. Seminar in Sales Management
Activities involved in managing a sales force; sales manager's decision-making with respect to formulation, implementation, and evaluation of sales programs; case emphasis. Prereq.: 320, 415. 3 Cr. F, S.
MKTG 427/527. International Marketing
Exploration of how global marketing and international trade can help firms meet customer demand, reduce costs, and provide valuable information on potential markets around the world. Taught in Ingolstadt, Germany. 3 Cr. F, S.
MKTG 498/598. Business Consulting
Teams of students work as consultants to area businesses and non-profit organizations to diagnose and solve actual business problems. Written and oral presentation required. Prereq.: 320; ACCT 292; BCIS 242; FIRE 371; MGMT 301; and permission of department. 3 Cr. F, S.
